Executive Coaching and Mentoring

How do you measure the success of coaching or mentoring? The word ‘coach’ is frequently overused and abused. Before appointing a coach or mentor, qualify and reflect on … their credibility and track record. Do they have the appropriate executive level experience, have they really stood in your shoes?

Ask yourself: ‘Do I trust this coach to help improve my performance, my influencing skills, personal impact and the perception of my personal brand?’

Baxter Neumann has a proven track record coaching Board, NED, Executives and high potentials to improve their personal brand, impact and effectiveness. We also have the tools and techniques to measure success.

Read client testimonials

Leadership Coaching

Clients can select from more than 35 experienced Coaches, a colleague with specific industry sector experience or a relevant functional background (in Finance, HR, ITC, Sales & Marketing et al). We have multi-lingual capability and most have accreditations in coaching and relevant leadership level psychometric evaluation. Clients can ‘see’ and qualify a potential coach or mentor beforehand to assess ‘fit’.

Baxter Neumann can offer clients ‘121’ coaching or individual mentoring support. Alternatively, we have the capacity and experience to support larger scale leadership or transformational programmes, to scale up, and enable clients to use this intervention as a high performance cultural enabler or to achieve leadership alignment across the entire business, a division or function. Utilising coaching in this way can significantly increase the probability of success in the client’s change journey, a post M&A integration, or a strategic review. For a new CEO, CFO, HRD or Functional Leader appointment, team coaching can facilitate greater cohesion, faster and more effectively. In our experience, having led ‘Big 4’ firm client engagements, change that is owned internally, rather than externally managed via consultants, has more traction, far greater prospect for success, with considerably less risk and cost attached.

The Return on Investment of Executive Coaching…

  • Observable improvement in behaviours, impact, influencing
  • Measurable improvement via 360 feedback ‘before’ & ‘after’
  • Achievement of agreed objectives: on time, to plan and budget
  • Flow through improvement to Coachee’s team performance
  • Improvement in external stakeholder & customer experience


Contact Gerry Baxter for more information on

+44 (0)345 055 1000 or email gerry@baxter-neumann.com

Personal Brand and Impact

Why have an impact coach?

Our coaching is designed for senior managers or executives who want to raise their ‘personal bar’; to have more gravitas and influence with their boss, team, peer group, customers or stakeholders.

As the Amazon founder Jeff Bezos once said: “personal brand is what people say about you when you leave the room”. Personal brand perception can be influenced, managed and improved. The benefits from which include: more support for your proposition or adopted position; less tension and frustration. Personal branding is an aggregation of how you look, how you speak and how you act… an effective coaching intervention needs to address all of these to help you be the best that you can be.


360° feedback can be invaluable in this context. Having an independent facilitator or coach involved in the process can encourage more candid and also more constructive comment.

Emerging Talent

At Baxter Neumann we help our corporate clients make informed choices in recruitment and development by applying the expertise, tools and techniques from the ‘executive’ world to emerging talent. Using innovative techniques we can support the evaluation of graduates and emerging leaders through a comprehensive assessment process to measure current capability and future potential.

In addition, we have relationships with a number of leading university business schools, and have written and delivered modules for both undergraduate and post-graduates in the areas of leadership, consultancy skills, employability and personal brand. Through our grad2hire team, we coach students and graduates on a 1-2-1 basis on interview skills, personal impact and techniques to successfully navigate Assessment Centres and other challenging recruitment processes.

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